About Holidays
Premium Choice Holidays
From Maldives overwater villas to Japan by bullet train, Premium Choice Holidays designs each trip around the people travelling — your dates, your pace, your budget. Real specialists plan it; one point of contact looks after it from enquiry to touchdown home.
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Tell us what you have in mind and a holidays specialist will come back quickly — typically within one working day.
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Chosen for you
Featured holidays
Starting points, not set menus — every itinerary reshapes around you.
Japan · Premium Choice Holidays
Japan Golden Route
Tokyo, Hakone, Kyoto and Osaka by bullet train — first-time Japan, planned properly.
Thailand · Premium Choice Holidays
Thailand Island Hopping
Phuket, Phi Phi and Krabi — seven days of longtail boats, limestone bays and beach bars.
Maldives · Premium Choice Holidays
Varu by Atmosphere — All Inclusive
A five-star island where everything — dining, drinks, excursions — is already taken care of.
Maldives · Premium Choice Holidays
Hard Rock Hotel Maldives
Beachfront rhythm on Crossroads Maldives — music, lagoon life and serious style.
Georgia · Premium Choice Holidays
Grand Georgia Discovery
Ten days through the Caucasus — Tbilisi, wine country, mountain passes and the Black Sea.
Switzerland · Premium Choice Holidays
Switzerland by Scenic Rail
Lucerne, the Bernese Oberland and Zermatt by train — cool air, lakes and the Matterhorn.
Jordan · Premium Choice Holidays
Jordan: Ancient Wonders
Petra, Wadi Rum and the Dead Sea in one unforgettable five-day sweep.
Georgia · Premium Choice Holidays
Tbilisi City Break
Five days of old-town wandering, sulphur baths and mountain day trips — remarkable value.